Delivering 365-Day Connected Campaigns

Staples Technology Solutions had just gone through a significant rebrand; new and exciting messaging was coming through localised go-to-market messaging in addition to Global Corporate brand imperative.

Credits

Client: Staples Technology Solutions
Author webpage: http://www.dizifilms.ca/

The Challenge

Staples Technology Solutions had just gone through a significant rebrand; new and exciting messaging was coming through localised go-to-market messaging in addition to Global Corporate brand imperative. However, the marketing programs were not being employed collaboratively, and the full ROI benefits were not being realised. In addition, Staples Technology Solutions recognised that their customers didn’t just cease to exist just because they were in-between marketing campaigns; they wanted a lead generation plan that is “always on” communication with customers.

The Solution

365-day communications campaign that delivered both cut-through and thought leadership to ensure top-of-mind-awareness for the Staples brand while also delivering ROI via qualified lead generation. The foundation to this activity was to create content that was interesting and of value to the target audience: hiring and attracting key Millennial talent. By delivering a campaign across several months, Staples was able to optimise cut-through and significant mindshare across the target audience.

How we made it happen…

Key to the success of this project was to localise content to ensure alignment of messaging into strong, consolidated customer value proposition and messaging that resonated with the target audience. Three key themes were locked:

  • Disruptive Technology
  • Office of the Future
  • Do More with Technology

 

The Results

The campaign was a huge success in terms of metrics attainment and feedback from sponsors and event attendees. There was a full-house at the event with a C-Suite audience.

  • 220% attainment event attendance
  • Average 4.9 out of 5 rating of approval at the event
  • 142% attainment of target reach via social media organic posts
  • 73% lead connection rate of contacts reached by sales team via high-value door openers
  • 100% achievement of Marketing Development Funds (MDF

We are Oshine, a beautiful responsive multi-purpose wordpress theme that comes with 27 unique and stunning demos. We have crafted each and every demo with extensive care and precision.

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